Apple Hires Top Sony Executives to Expand TV Programming – Nasdaq

Apple Inc. AAPL announced on Friday that it hired co-presidents of Sony Pictures Television, Jamie Erlicht and Zack Van Amburg, to jump-start its expansion into original television programming.

Erlicht and Van Amburg will be joining Apple in newly created positions responsible for all new video programming. They have been Sony Pictures Television presidents since 2005, overseeing the production of popular shows like Breaking Bad , The Blacklist , The Goldbergs , and even Netflix shows such as The Crown .

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services.

The departure of Erlicht and Van Amburg follows leadership change at Sony Pictures Entertainment. In May, Tony Vinciquerra took over as chairman and chief executive while the company works to expand its own television business.

Apple follows the lead of other major tech companies diving into the world of TV programming for the first time. AMZN and Netflix NFLX have already invested billions of dollars into creating original programs this year. And just last month, Facebook, Inc. FB signed BuzzFeed, Vox, and other millennial-focused entertainment providers for an upcoming video service.  

“There is much more to come,” Cue said about Apple’s expansion into video output.  

Last week, Apple premiered its first original television series, called “Planet of the Apps.” This reality show follows developers of new apps as they try to obtain funding from celebrity judges that include Gwyneth Paltrow, Jessica Alba,, and entrepreneur Gary Vaynerchuk. So far, the show has received poor reviews. According to Variety , the show is a “bland, tepid, barely competent knock-off of ‘Shark Tank.’”

Apple’s future programming will include an adaption of comedian James Corden’s “Carpool Karaoke” segment from his CBS CBS show, which will air in August. The company is also set to produce documentaries about Sean Cobbs and Clive Davis in the next few months.

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Apple Hires Top Sony Executives to Expand TV Programming – Nasdaq

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