Walmart says back-to-school gun display was a prank – Chicago Tribune

Walmart is having all sorts of promotions for the back-to-school season, but selling firearms isn’t one of them.

The world’s largest retailer said Friday an internal investigation determined without a doubt that the company was pranked when a photograph emerged on social media showing a sign reading “Own The School Year Like A Hero” atop a gun case in a store.

“We have definite proof it was a prank,” Walmart spokesman Charles Crowson told The Associated Press on Friday evening.

The photograph on social media included Walmart’s superhero-themed, back-to-school promotion with a gun rack in a sporting goods section. Initially, the company apologized and said the sign was being taken down but then began to question whether it had been there at all.

Walmart says back-to-school gun display was a prank – Chicago Tribune

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